When Kamala Harris sat down for just the second major television interview of her campaign last week with the Philadelphia ABC affiliate, the anchor asked her to outline “one or two specific things” she would do to fulfill her pledge of “bringing down prices and making life more affordable for people.” She responded by recalling how she was “a middle-class kid” who grew up in a community of construction workers, nurses and teachers who were “very proud of their lawn.” She recounted her mother’s saving to buy her family’s first house. She paid tribute to a neighbor who became a surrogate parent. She praised the “beautiful character” of the American people.
Only then, after nearly two minutes, did Ms. Harris outline her plan for a $50,000 tax credit for start-up small businesses; private-sector tax breaks to spark construction of three million housing units over four years; and $25,000 in federal down payment assistance for first-time home buyers.
It’s a shibboleth of modern political strategy that candidates should answer the questions they want to, not the ones that are asked, and Ms. Harris faces a unique challenge in this truncated presidential race of introducing herself to an electorate that in many ways still barely knows her. So she might be forgiven for leading with a blizzard of atmospheric biographical detail that makes some voters feel they can’t trust her to answer a direct question.
But in a campaign in which Donald Trump fills our days with arrant nonsense and dominates the national discussion (and polls show a tight race where Ms. Harris is running behind Joe Biden’s level of support in 2020 with some groups), the vice president can’t afford to stick only to rehearsed answers and stump speeches that might not persuade voters or shape what America is talking about.
Writing about politicians for decades has convinced me that direct, succinct answers and explanations from Ms. Harris would go a long way — perhaps longer than she realizes — toward persuading voters that they know enough about her and her plans, which polling surveys now suggest they don’t (yet badly want to). Being known as a straight shooter would also help persuade restive political elites, pundits and journalists that Ms. Harris is grappling with such scrutiny, and I think she’s apt to be rewarded in the end for it.
To be sure, there may be times when Ms. Harris’s best strategy is to stay out of Mr. Trump’s way. But his recent cats-and-dogs attacks on immigrants, and even his angry accusations that Democrats are to blame for the two attempts on his own life, are once again letting Mr. Trump dominate the news cycle after Ms. Harris’s extraordinary convention-to-debate liftoff. And as unhinged as they are, Mr. Trump’s outbursts raise issues of salience and vulnerabilities for Ms. Harris. Perverse as it seems, history has shown that whenever Mr. Trump is the subject of a sentence, he somehow usually manages to benefit.
We are having trouble retrieving the article content.
Please enable JavaScript in your browser settings.
Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.
Thank you for your patience while we verify access.
Already a subscriber? Log in.
Want all of The Times? Subscribe.mega pari